top of page
July 17th, 2025
“It’s Not Clocking” - The TikTok Trend for Every Artist Who’s Tired of Explaining Themselves
You’re putting in the work - but they still think you’re just “posting online.” That’s when Bieber’s line “It’s not clocking to you that I’m standing on business” hits with full TikTok drama. One sentence, one side-eye - and suddenly, your whole creative hustle has a soundtrack.
This trend is all about the gap between how serious you are… and how unseriously you’re being taken.
Heading 2
How it works:
Step 1: Use the audio - Justin Bieber saying: “It’s not clocking to you that I’m standing on business.”
Step 2: Lip-sync or react with a subtle eye-roll, knowing smirk, or deadpan frustration.
Step 3: Add overlay text that sets the scene - something that shows you are standing on business, even if no one seems to get it.
Ideas musicians & creators can use:
- “When I tell them music is my full-time job and they ask what I do ‘on the side’”
- “When my cousin says ‘you still doing that music thing?’”
- “When they say I dropped a song ‘just for fun’ after three weeks of mixing”
- “When I try to explain royalties to someone who thinks I should ‘get a real job’”
- “When I say I’m in the studio till 3am and they reply ‘lol fun’”
- “When they treat your EP like a hobby but expect Beyoncé results”
Why it works:
Because let’s be honest - creative work is business. And this trend captures that moment of low-key frustration we’ve all felt: when people don’t take your process seriously, even though you live and breathe it.
It’s short. It’s sharp. And it lets you clap back without saying a word. Use it to highlight your grind, poke fun at outdated mindsets, or just vibe through the disconnect with style.
Some trends entertain. Others resonate. This one does both - and we’re watching what artists do with it next.
With love, MAT Creators
READ MORE ARTICLES
bottom of page
.png)

